Carbase began its partnership with UKT360 in 2016 with a bespoke photographic booth at its Bristol site. This prototype teardrop booth, made with timber, provided the inspiration for the steel-frame booth now widely sold by UKT360. Carbase’s partnership with UKT360 has grown with its brand, with a further three booths installed, using the dealer360™ package to image in excess of 1,000 vehicles a month across four sites. Carbase COO Alex Jones sees UKT360’s product, with award-winning Auto Trader integration, as “a game changer”.
“At Carbase, we strive to provide a market-leading digital experience for our customers. This focus has allowed us to thrive and grow in recent years, earning awards in digital customer excellence and innovation. I believe a large part of our success comes from our website’s superb interactive 360 vehicle imagery.
“We feel that it’s important to showcase our vehicles to the utmost highest standard, capturing all angles inside and out. We want to put confidence in our customers when they are choosing to buy their next car or van with us. We value the trust and transparency that fully interactive internal and external studio turntable imagery afford.
“Partnering with UKT360 for many years and integrating this superb technology into our website has meant huge gains in both customer experience and online user engagement. UKT360 now working tirelessly with Auto Trader to fully integrate this technology to the top of the marketing funnel is a game changer. This elevates our imagery from a conversion enhancement on our website to a driver of additional leads in the classified ecosystem.
“We wholeheartedly recommend Nigel and the team at UKT360.”
View at carbase.co.uk.
